The ultimate goal of the campaign is to take a light-hearted approach to help change the common misconception of sharks and drive more attention to the problems of plastic pollution, overfishing, finning, shark fishing tournaments, bycatch and longlining using a ‘sandwich technique’... fun photo > real issue > fun photo. We're using the power of social media to capture even those who usually turn a blind eye to the negative stories by gaining support from renowned personalities who inspire more campaign followers.


We have lots of #FinHuggers supporting us, including celebrities, scientists, photographers, film-makers & conservationists.


The most recent and accurate report states that up to 273 million sharks are killed each year. Sharks just cannot reproduce quickly enough to keep up with the demand and the only way to stop shark extinction is to stop the unnecessary trade of shark.


Sharks play a vital role in keeping the oceans healthy and are essential to an ecosystem that produces more oxygen than all the rainforests combined, provides a third of the world with food, removes half of the atmosphere’s greenhouse gases, and controls our planet’s temperature and weather. Sharks and the oceans desperately need our help.

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